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Our Company

The Be♥Daring Group is a privately owned Australian company founded in 1992. Our Head Office is located at 85 Morayfield Road Caboolture, Queensland. We have "bricks & mortar" retail adult shops and also operate several e-commerce websites including The group is directed by founders Keith and Tracey Boswell and employs 25 staff.

We have successfully mail ordered adult products since 1992 and launched our first ecommerce website in 2000. Since launching we have supplied hundreds of thousands of quality adult products such as personal vibrators, sensual lingerie and fantasy wear, condoms, penis pumps, personal lubricants, and adult DVD, books and magazines as well as adult games and novelty items to many thousands of satisfied customers.

As leaders in retailing of adult products we have a commitment to our company vision and philosophy which is to sell a quality product at competitive prices while providing excellence in professional customer sales and service. To meet this commitment we focus on what is important to you:



At Be♥Daring® we have many new and exciting plans for the future to bring you the customer an ever increasing range of products and services. We thank you, and welcome you as a Be♥Daring® customer. We are sincerely confident that you will never be disappointed in our product or our performance.

Keith Boswell
Managing Director