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Our Team

Director - Keith Boswell

Keith commenced his retail career in 1979 as a trainee manager with Coles Myer in the K-Mart Division. Keith worked for K-Mart for 13 years rising through the management ranks and going to on manage the K-Mart at Caboolture in 1989. Keith left K-Mart in 1992 to open the first be♥daring store at Caboolture in the same year. Married to Tracey, they have two children Ben and Jayme who have both worked for the company, with Jayme now an Associate Director. Keith has taken a very proactive role in various lobbying positions over the 19 years working in the adult industry including positions as President of Eros Qld, Secretary of The Adult Retailers Assn (TARA) and is currently the National Secretary of Eros. Keith has been involved in numerous submissions to government and has met and lobbied numerous politicians in support of the Adult Industry.

Director - Tracey Boswell

Tracey also started her career with Coles Myer in 1981. Tracey held a number of retail positions including sales, merchandising, warehousing and administration before starting the be♥daring chain in 1992 with husband Keith. Along with husband Keith they have two children, Ben and Jayme who both work for the company. Jayme is currently employed as an Associate Director and Ben is our Web Manager

Associate Director - Jayme Boswell

After successfully completing grade 12 in 2010, Jayme was single minded in her career aspirations. She wanted to start immediately working in the family business in order to one day take over the running of The be♥daring Group as CEO. Jayme commenced her training in a role as an assistant to the Administration Manager in 2010. Her responsibilities include wages, and general accounts as well administration. Jayme is currently completing a Certificate 4 in Book-Keeping and Accounting and will undertake numerous training courses and on the job experience in various positions in order to gain a comprehensive understanding of business and retailing.

Administration Manager - Jenni Hewitt

Jenni commenced her employment with be♥daring in September 2015 as Administration Manager. Jenni's diverse role includes overseeing the accounts of four companies, staff rostering, wages and superannuation, staff induction and training as well as ordering company stationary and equipment. Jenni follows through company printing requirements and has the important role of preparing accounts reports as well as following up a steady stream of requests from directors.